Launch Your Own Reputation Management Platform (2023)

Local search forums are evergreen and endless online community platforms where you find like-minded individuals willing to discuss, share, and trade their professional experience in multiple subjects related to specific niches like local marketing and Local SEO.

Joining a local search forum is an excellent resource to stay up to date with the latest trends in the industry and the best practices on organic search, techniques, and a fountain of strategies and advice to stay ahead of your game.

Local search forums usually cover topics like location-based- marketing, Google My Business optimization, Local Search Engine Optimization, how to manage and drive reviews, and more related subjects.

If you like what you read, read on because we will share the best local search forums you can join to improve your skills and acquire new ones.

Free Vs Paid Forums

A local search forum can be paid or free. Some Forums allow their members to decide between a paid membership (total access) or a free membership (limited access). Before deciding if you want to join a private, or a public forum, research and verify if it has an active community where members cover and discuss relevant topics for your local search and marketing goals.

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Pros and Cons of Free Local Search Forums


  • They are accessible due to the zero-fee membership, which makes them the best option for individuals getting started in local search marketing.
  • They are less formal and are more inclusive for different skill levels and backgrounds.


  • The level of expertise tends to be lower than on paid forums.
  • The risk of spam posts is higher.

Pros and Cons of Paid Local Forums


  • They offer specialized and high-quality information. Paid forums are regularly monitored to offer only updated information.
  • They are more private and exclusive, leading to higher levels of trust and confidentiality.


  • They tend to be expensive and require a subscription fee.
  • Since they are more formal, they stand to have fewer participants in the free area, limiting discussions and increasing answer times.

Some Local Search Forums Worth Considering

A local search forum answers an existing need, and the internet is bursting with them. Just Google search, and you’ll see an astonishing number of results. To help narrow your candidates, we assembled a list of the Local Search Forums worth considering.

Local Search Forum

The Sterling Sky Local Search Forum is a community for business owners, local SEO professionals, and consultants to stay tuned with the latest industry trends.

When joining, you can opt for a free membership. Access to the private community costs $129/per month.

The Sterling Sky Local Search Forum is actively monitored by the LocalU faculty, Google Product Experts, and Local SEO experts.

Moz Q&A Forum

It is a community of Search Engine Optimization professionals who share their valuable advice on SEO-related topics, Local search, and digital marketing. The moderator of the software is Moz, a software company that provides SEO tools and related resources for businesses, marketers, and content creators alike.

A free Moz account helps you find questions similar to yours, and use filters to narrow down your search. The forum enables you to post questions about the specific problem you face, and other users share their unique experiences and expertise to support fellow marketers and help build knowledge in a collaborative environment.

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Local SEO Community

It is a free forum operated by OneUp. The best news is that the forum is free, and it is a members-only forum so you can rely on a unique community of SEO and marketing experts to guide and help you solve your doubts and stay up to date with the latest SEO and marketing practices.

To access discussions, you need to create your account and you are set for the forums. Note that this community has a Local SEO job board, a section for newsfeeds on the industry, and a section with special software discounts. Monitor all the resources to make the most of this community.

Google My Business Community Forum

It is the Official Google community forum. The platform hosts discussions on the best practices for using the Google Business account, How to set up and maintain your Google Business profile, the best practices for local search marketing, and valuable optimization tips.

The forum is actively monitored by Google and the users can participate by posting comments, asking questions, and providing feedback related to the platform. The community forum is an excellent resource to learn from peers’ experiences and discover an answer to local search and online visibility.

Warrior Forum

It is a place for Internet marketers, entrepreneurs, and business owners to discuss and share their thoughts on online marketing, e-commerce, affiliate marketing, and related topics.

The forum has stood the test of time. It was launched in 1997 and has stayed online and active ever since.

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The Warrior Forum members can also promote their products and services to other community members, an added benefit of this local search forum.

Although the community is not exclusive to Local SEO, the wide range of covered topics is an excellent resource for digital marketers and local search experts alike.

Free members can join the forum discussions. If you pay to join the exclusive community, you get unrestricted access to the forum.

Local U Search Forum (Local University)

It is an expert Local Search Forum focused on local marketing and its best practices. At Local U you will also find discussions on related topics like Google My Business, local advertising, and more.

The Local U forum relies on an expert team to answer all your questions, and it comes at a price. Membership costs $129/month. Their membership entitles you to special discounts on the LocalU Advanced events, an exciting opportunity to continue your growth.


How Does Local Search Differ From Traditional Search?

Local search differs from traditional search in that it focuses on finding information that is relevant to a specific geographic location.

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Traditional search engines like Google or Bing prioritize results based on relevance to the user’s search query, while local search engines prioritize results based on the user’s geographical location.

It means that when a user searches for a particular keyword or phrase, local search engines will display results that are most relevant to their location, such as local businesses or services. Local search is especially important for small businesses that rely on local customers to drive traffic and sales.

How Important Are Local Search Forums for Marketers?

Local search forums are essential for marketers, especially those who are targeting a specific geographic area.

These forums provide a platform for businesses to engage with potential customers and other local businesses, share information about local events and promotions, and get feedback from the community. Additionally, these forums can provide valuable insights into local search trends, allowing marketers to refine their targeting strategies and improve their overall marketing efforts.

How Can I Open My Search Forum?

Opening your search forum is excellent for building a community around a specific topic or interest. Here are some steps to start.

  1. Choose a niche: identify the topic or interest for your forum. It will help you attract a targeted audience and build a community around shared interests.
  2. Choose a platform: you have multiple forum platforms available, including free and paid options. Some popular options include Discourse, Vanilla Forums, and phpBB.
  3. Set up your forum: once you have a platform, follow the instructions to set up your community. You’ll need to choose a domain name, set up hosting, and customize your forum’s design and layout.
  4. Invite users: when your forum is live, it is the moment to start inviting users to join. You can also promote it on FaceBook groups and other online communities to attract new members.
  5. Engage with your community: engage in responding to posts, starting discussions, and moderating the forum to ensure a positive and productive environment.

The Takeout

The list of local search forums you can access is too long for a single blog post. Our objective is to help you narrow the list, so before committing to a private community, consider our list of forums you can not miss.

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Joining a free or paid community will depend on your objectives, budget, and personal preferences. Research and test until you find the best online community to support your growth and boost your local marketing and SEO skills. Thanks for reading!


How do you implement reputation management? ›

A step-by-step guide to reputation management strategy
  1. Step 1: Monitor your current brand reputation. Every good thing begins with an analysis of the current scenario. ...
  2. Step 2: Analyze your business competitor. ...
  3. Step 3: Develop an actionable plan. ...
  4. Step 4: Monitor and control the reviews. ...
  5. Step 5: Measure your results.

How do you create an online reputation management strategy? ›

To improve customer sentiment about your brand and its locations, follow these four Online Reputation Management strategies:
  1. Establish a Review-Requesting Program. ...
  2. Develop a Process for Monitoring and Responding to Reviews. ...
  3. Create a System for Managing Your Business Listings. ...
  4. Don't Forget Social.

What are the four 4 tips to manage online reputation easily? ›

How To Ensure Effective Online Reputation Management
  • Be Active On Social Media. ...
  • Create A Blog. ...
  • Know That Reviews Are Crucial For Online Reputation Management. ...
  • Manage Your Net Promoter Score. ...
  • Pay Attention To Feedback. ...
  • Interact With Different Types Of Clients.
Feb 24, 2018

How can I manage my online reputation myself? ›

Let's look at the most important things you can do to strengthen your online brand reputation.
  1. Perform a brand audit. ...
  2. Monitor brand mentions. ...
  3. Respond to negative reviews. ...
  4. Invest in SEO. ...
  5. Leverage public relations. ...
  6. Encourage customer reviews. ...
  7. Promote positive content.
Mar 11, 2022

What is an example of good reputation management? ›

Reputation management PR might include removing negative online articles about your brand, responding to online customer reviews, or using influencer marketing to build positive brand buzz, for example. Like corporate brand management, reputation PR requires ongoing proactivity and communication.

What are the four components of reputation management? ›

Investor attractiveness, profitability, share prices and commercial viability all play important parts in this dimension of a business' reputation. Balance of all these different elements is important in all spheres of the business.

What are the 3 categories of tactics for reputation management? ›

In the field of online reputation management, there are three main building materials — earned, paid, and owned content.

What are 2 strategies to build a professional reputation? ›

Here are 17 ways to build or improve your or your business's reputation:
  • Be open and welcoming. ...
  • Exhibit transparency. ...
  • Keep your promises. ...
  • Give more than what's expected. ...
  • Have a strong character. ...
  • Mind your body language. ...
  • Cultivate a positive outlook. ...
  • Help others.
Oct 3, 2022

What are the three phases of reputation management? ›

Here are the three phases of online reputation management: Building your online reputation. Maintaining your online reputation. Recovering your online reputation.

What are the 7 key drivers of reputation? ›

The Reputation Institute uses the “RepTrak “ model that suggests that there are seven dimensions or drivers of reputation: products and services, innovation, leadership, workplace environment, citizenship, governance, and financial performance.

What is your one best practice for reputation management? ›

Key brand reputation management best practices
  • Excel at content marketing.
  • Deliver world-class customer support.
  • Use social listening tools to respond to negative comments.
  • Generate customer testimonials and success stories.
Dec 11, 2018

What are the 3 elements of measuring online reputation? ›

Let's have a closer look at which metrics to track.
  • Online customer reviews. Customer reviews have a major impact on consumer trust and brand credibility. ...
  • Branded search. ...
  • Social media profiles. ...
  • Conversion metrics. ...
  • Site traffic.
Jan 10, 2022

What are 5 things you can do to protect your online reputation? ›

Here are some things to consider to safeguard your online identity and reputation:
  • Remember that nothing is temporary online. ...
  • Mark your profiles as private. ...
  • Safeguard your passwords and change them often. ...
  • Don't post inappropriate or sexually provocative pictures or comments. ...
  • Don't respond to inappropriate requests.

What is online reputation management with example? ›

Online reputation management is a practice of structuring a brand's reputation on the internet by displacing misleading content, uploading trending content, and making it visible through the help of other internet algorithms. For a user, the brand must display or provide correct solutions for their queries.

What is reputation management tools? ›

What Is A Reputation Management Tool? A reputation management tool allows business managers and owners to track their brand reputation by monitoring reviews, comments, and brand mentions on social media, review sites, and other online sources.

What are the two types of reputation management? ›

Reputation management refers to the efforts a business makes to take ownership of their online reputation. It is essentially the actions, content, and damage control a company adopts to influence what and how people think about their brand. Reputation management is categorized into two types: proactive and reactive.

What is reputation management in simple words? ›

Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputation threats and proactively seizing opportunities to boost reputation.

What are the 7 dimensions of reputation? ›

Cognitive consideration of various stakeholder groups in a form of perceptions and attitude is constructed towards 7 corporate reputation dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.

What is the goal of reputation management? ›

Brand reputation management is the process of monitoring how consumers perceive your brand and taking strategic action to improve your brand's image. Nowadays, reputation management is often centered on monitoring and protecting your brand's online reputation in reviews, social media, and Google.

What are the skills of reputation management? ›

Tracing, monitoring, and removing data harmful to your brand, whether on social media or review websites, is known as online reputation management. Therefore, reputation management is what you should consider to help your business grow: learning this skill is one of the best things you can so for business growth.

What is an example of a reputation? ›

He has earned a reputation as a first-class playwright. a teacher with a reputation for patience Poor customer service has ruined the company's reputation.

What are the six 6 characteristics of reputation building communications? ›

There are six characteristics of reputation building communication which are clear and direct , informative , main ideas , appealing , benefit and attractive .

What are the 7 tactics? ›

The 7 Tactics of Marketing mix: Product, Service, Brand, Price, Incentives, Communication and Distribution – indiafreenotes.

How do you build your own reputation? ›

Building Your Reputation
  1. Be introspective and honest with yourself. ...
  2. Be sincere with others. ...
  3. Do what you say. ...
  4. Be authentic in your professional relationships. ...
  5. Remember social media. ...
  6. Listen first, talk second. ...
  7. Accept responsibility. ...
  8. Be personal.

How do you promote your reputation? ›

11 ways to build and manage your brand reputation
  1. Build your brand identity.
  2. Establish your online presence.
  3. Actively ask for and respond to reviews.
  4. Listen to feedback.
  5. Improve the customer experience.
  6. Shape great company culture.
  7. Create a brand style guide.
  8. Have a public relations team and/or process.
Mar 1, 2022

How do I build a strong reputation at work? ›

8 Ways To Build A Good Reputation In The Workplace
  1. Go Out Of Your Way To Help Others. ...
  2. Follow Through On Promises. ...
  3. Practice Active Listening. ...
  4. Contribute To Company Culture. ...
  5. Ask Lots Of Questions. ...
  6. Ask For A Skip-Level Meeting. ...
  7. Manage Stress Levels To Avoid Burnout.
Oct 6, 2022

What are the 6 dimensions of reputation? ›

Six reputation dimensions are evaluated by the RQ: emotional appeal; vision and leadership; financial performance; workplace environment; social responsibility; and products and services.

What are the three foundations of reputation? ›

It is only recently that research begins to cluster all suggested reputational assets into three reputational dimensions: cognitive-functional reputation, cognitive-social reputation, and affective-emotional reputation. The foundation to the three-dimensional view on reputation comes from Habermas' three-world-concept.

What are the three elements of reputation? ›

Corporate Reputation
  • Brand Reputation: how the public perceives a brand.
  • Organisational reputation: what the public thinks about the 'organisation' as opposed to the 'brand'. ...
  • Stakeholder reputation: the reputation that stakeholders have of the brand or the company that they are dealing with.

What makes a good reputation model? ›

The concept of corporate reputation includes four main components these are: credibility, trustworthiness, reliability and responsibility (Fombrun, 1996).

What are the 4 key value drivers? ›

Business appraisals are driven by four value drivers: the historic income stream, the future net cash flow, the market value of the stockholders' equity and the discount rate.

What are the 5 major drivers? ›

The book outlines five key business drivers (cash, profit, assets, growth and people) that we've taught to thousands of employees in hundreds of companies over the past 14 years.

What are two ways to monitor a company's online reputation? ›

7 Techniques to Monitor Your Business Reputation Online
  • Check Social Media Often, Including Your Ads. ...
  • Monitor Review Sites. ...
  • Set Up Google Alerts. ...
  • Check Your Blog. ...
  • Identify and Follow Industry Hashtags. ...
  • Perform Regular Search Audits. ...
  • Use Automated Tools. ...
  • Conclusion.

What is online reputation management tools? ›

Online reputation management tools are digital platforms that allow users to monitor what is said about their brand through digital media, such as customer review portals, social networks, and online maps.

How to do a reputational analysis? ›

A step-by-step guide to nailing your brand reputation analysis
  1. Step 1: Identify primary sources where the talk happens. ...
  2. Step 2: Track your brand's mentions over time. ...
  3. Step 3: Conduct sentiment analysis. ...
  4. Step 4: Keep an eye out for your brand's share of voice.

What are the 10 basic rules in protecting yourself online? ›

Here are our 10 most important tips for staying safe online.
  • Don't open mail from strangers. ...
  • Make sure your devices are up to date. ...
  • Use strong passwords. ...
  • Use two-factor authentication. ...
  • Don't click on strange-looking links. ...
  • Avoid using unsecured public Wi-Fi. ...
  • Back up your data regularly. ...
  • Be smart with financial information.

What are 3 techniques you can use to protect your privacy on the internet? ›

Those include using strong passwords, two-factor authentication, and downloading the latest security updates.

What are 3 ways to protect yourself online? ›

Five things to do to protect yourself online
  • Lock down your online accounts. Your password is the key to all the personal information in your account. ...
  • Secure your home Wi-Fi network. ...
  • Protect your computer and phone. ...
  • Recognize attempts to steal your personal information. ...
  • Back things up.
Oct 4, 2022

How do you keep a good social media reputation? ›

Social Media Reputation Management: 7 Keys to Success
  1. Post Engaging, Relevant Content.
  2. Use Social Listening Tools.
  3. Focus on Increasing Reviews, Not Likes and Followers.
  4. Resolve Issues that Affect Reputation.
  5. Pay Close Attention to Google and Facebook.
  6. Share Your Best Reviews on Social Media.
Mar 2, 2022

How do you manage reputation management issues? ›

Several different strategies can be used in reputation management, including: Monitoring and responding to online reviews and ratings: This involves regularly checking websites and social media platforms for mentions of an individual or entity and responding appropriately to any negative comments or reviews.

What is a reputation management tool? ›

What Is A Reputation Management Tool? A reputation management tool allows business managers and owners to track their brand reputation by monitoring reviews, comments, and brand mentions on social media, review sites, and other online sources.

What is the first step in reputation management process? ›

Step 1: Monitor your online reputation. Step 2: Build a Reputation Management Action Plan. Step 3: Handle Negative Comments Delicately. Step 4: Build On the Positive Comments and Reviews.

What are the components of reputation management? ›

Reputation management examples include strategies for handling negative public reviews and social media posts, creating communication plans for future crises, and monitoring your brand's digital presence for negative feedback and inaccurate information.

How can I improve my professional reputation? ›

Building a professional reputation

How do I rebuild my professional reputation? ›

In summary
  1. Give people a reason to admire you again.
  2. Go out of your way to be helpful.
  3. Post helpful content on your website or social media.
  4. Volunteer to be a mentor.
  5. Be humble.
  6. Volunteer for projects.
  7. Nurture every new relationship and build a reputation.
  8. Show you are a person of character.


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