PPC (pay-per-click) Marketing is a type of digital marketing in which the advertising company has to pay the cost every time a user clicks on their ads.
The objective of PPC Ads
PPC ads can fulfill the advertiser's goal of navigating the user to a respective webpage where they can perform an action like purchasing a product or service.
A PPC marketing company uses search engines to host the adverts as SERPs enable advertisers to display ads relevant to the user's search history.
How does Paid Search Function?
Whenever the paid search spot on the search engine result page is vacant, an auction is initiated immediately. Several elements, like bid amount and advert quality, influence who will emerge as the top position holder.
PPC bidding can get complicated, so we recommend you hire a PPC management company in India that can do the work on your behalf with satisfactory output.
Generally, a PPC campaign starts when a user inputs a query in the search engine box. This search triggers a bid on the keywords made by a Google ads agency.
The marketing agency that wins the auction has ads on the search page results.
To participate in these biddings, a PPC company in India sets up an account on a platform (e.g., Google Ads). Following this step, the Google advertising agencies needs to figure out the timing and locations of the ad to appear.
A PPC advertising agency can have multiple accounts or one account running different ad groups for unrelated or the same campaigns.
Crucial aspects of a PPC Campaign
When running a PPC campaign, you must consider two important aspects to obtain better reach and visibility with a higher click-through rate: Queries and Keywords.
- Queries,simply put, are just long-tail keywords that a visitor is most likely to type in the designated search box of a search engine that shows results.
- Furthermore,Keywordsare what a PPC company in India utilizes to target users who have put in a query that contains the words and matches them.
Keywords can even account for spelling mistakes with high levels of accuracy.
PPC services in India can either select to compare keywords with search queries word-for-word or make room for variations, as in keywords in a different order, spellings, or inclusion of fillers.
PPC companies can also choose negative keywords, which stops the ads from showing up on SERPs to avoid junk traffic that leads to unqualified leads.
Ads
After the PPC marketing company chooses the keywords to make the ad groups comes the step of ad preparation.
Generally, creating multiple ad groups with a ubiquitous campaign helps as it can include more keywords and appeal to several niches.
Ads need to have a selling point. It should have something magnetic to make the customers click the banner or the ad URL, which takes them to a landing patch where the user can purchase.
So if your ad wins the bid, ensure you get the ad's format, type, and copy.
An ad contains up to three headlines, one display URL above the headlines, and a meta description, which Google Ads can optimize by machine learning to make it more click-worthy.
Best PPC Company in India practices displaying different versions of an ad copy to check which one gets more clicks.
Additional services like site link extensions, ad extensions, and call extensions can improve the ad's appearance.
Sitelink extensions can help a PPC company in India advertise with links on the same website but with different pages. Call extensions of an ad give the user a phone number to call the company during business hours.
Budgets
After the ad groups a decision, the Google ads agency needs to fix a budget for a specific keyword.
Budgets set at a campaign level can be modified daily by the agency.
If your business is new, we suggest you go for the automated bidding strategies, as it can take away your freedom to control the bids and may result in overspending on the wrong keywords, which may have little to no effect on your campaign.
Automatic bidding generally helps if the handling happens by a PPC marketing company having a lot of experience creating and understanding ads.
Bids can be very volatile, but the PPC Company in India will only charge you the actual amount. The amount you need to pay will depend on the maximum bid and the competitor's activity and rank.
For example, your website sells online courses on how to make cakes, and the PPC marketing company finds the keyword "chocolate cake" after using
the keyword planner. Now the value of the keyword may range from 2-10 $. If the bid is below $2, it will not be considered. After appropriate bidding, your company might win the auction; but there is more to it, which brings us to Ad Rank.
Ad Rank
Search engines consider factors when figuring out which ad to show. The factors are:
- Amount your PPC advertising agency bids
- The relevancy of the ad
- The quality of the ad
- The device of the user and the time of the search
The search engine accounts for all the above elements while calculating the Quality Score. So higher the quality score, the higher the rank and the lower the Cost-Per-Click.
Targeting
The best PPC Company in India ensures that the ad reaches the right audience by targeting. Targeting is of four types:
- Device targeting
- Location targeting
- Day and time targeting
- Demographic targeting
The marketing agency can optimize the ad's reach and performance using the previously mentioned targeting methods.
Now that we have a concise idea of how Ads work- let's delve into the top 10 PPC companies in India.
- Ranking By SEO
- Advology Solution
- WebHopers
- ROI Minds
- PPC Gems
- Xstremeads
- Softtrix
- Clixlogix
- Growthhackers
- Nettechnocrats
Now let's hope in the list to analyze the best Google ads agency in the business.
1.Ranking By SEO
Ranking By SEO provides you with a comprehensive PPC solution. They have more than 50 employees having expertise in making Facebook, Twitter, LinkedIn, and Pinterest Ads. There are many reasons that make them the best PPC Marketing Company in India:
Flexible and Customizable Solutions
Ranking by SEO has been around 2008, which makes them one of the earliest pioneers of PPC advertising in India. Their team can perform an analysis to deliver results of the highest value, which they can later customize depending on your goals and visions.
After they create the ad, they will discuss it with you and tweak it to reach the right audience.
Exhaustive Keyword Mining
What sets them apart is the tools they employ to find the most appropriate keywords that apply to your business.
They ensure they place the perfect bid for the keywords so you don't pay more.
Regular Reports and Updates
The main reason they are the most sought-after PPC marketing company is because of the timely reports they provide regarding the campaign performance of your ad for you to compare with earlier reports.
Data-Driven Insights
Ranking By SEO also runs timely analyses to ensure the campaign stays close to the goal. If one ad group is not performing well, they either tweak the Ad with the right words or overhaul it.
Customer Testimonials
They have high-profile clients like HCL, Jubilant, Grand Hyatt, etc., who can vouch for the quality of work since 2008.
Pricing
Ranking By SEO offers four different packages for you to choose from. You can choose any according to the scale of your business and the reach you want.
- Basic Package:14,000 (Excluding GST) monthly
- Standard Package:20,000 (Excluding GST) monthly
- Professional Package:36,000 (Excluding GST) monthly
- Enterprise Package:55,000 (Excluding GST) monthly
All of the packages contain varying degrees of services like Network Account Setup, Campaign Setup, Keyword Planning, Text Ads, Banner Ads, Landing Page Selection, Setup Conversion Code, Competitor Analysis, Keyword Optimization, Ad Copy Optimization, Keyword Bid Optimization, CTR Analysis, A/B Testing, Analytics Setup, Dedicate Project Manager, Support Email and Chat, etc.
So, if you want to increase your sales by targeting the right audience, Ranking By SEO is the best PPC marketing company in India that you rely on.
2.Advology Solution
Next, we’ve picked Advology Solution that’s considered as a leading digital marketing and SEO company in the region and has catered to clients across the globe. The company uses industry-led software and tools that can get the job done swiftly and effectively. Moreover, its robust PPC services provide enhanced traffic inflow and better brand credibility in the long term.
Here are some significant features that distinguish the company from its competitors:
a) Detail Business Analysis Before Delivery
The company adopts a scientific and mathematical approach in executing PPC campaigns, which is based on accurate and authentic data on its performance in the recent years. Such an approach can help businesses match their competitors or even move ahead.
b) Customized Solutions
The PPC service that Advology Solution provides to its clients is entirely customized and caters to the needs of a business throughout. Do note that the customized solutions are based on the analysis of its performance data at a given point in time. Thus, rest assured that it will fit the prerequisites of the business.
c) Tracking & Balancing Business Profits
The company tracks the PPC performance of all its clients by following their outcomes and analyses the same through advanced tools and SEO metric data.
To learn about the cost involved in hiring its PPC services, you’ll need to log into their website.
3.ROI Minds
ROI Minds started as the best PPC Company in India in 2018. To date, they have generated 250 million dollars in revenue for their clients with the help of platforms like Google Ads and Facebook Ads.
They have become the most popular and top PPC Company in India because of the ROI they aim to reach, or 300% of the investment they receive.
Services they provide
They have a lot of services tailored to any company's advertising needs like:
- Manual Bid Optimization
- Keywords Optimization
- Quality score improvements
- A/B testing
- Keyword expansion
- Competitor monitoring
- Negative keyword optimization
- Image ad creation
- PPC call tracking
- ROI conversion optimization
They have worked with top companies like Blue Tees Golf, Couples Choice, Police Tees, Lootah, The Last Coat, BodyICE, etc.
4. WebHopers
WebHopers has established itself as a trustworthy best Google ads agency since 2018, and other than they provide SEO services, web development and designing, E-Commerce Development, and Marketing. With a team of more than 150 employees, they provide expert guidance on PPC services on platforms like Google Ads and Bing Ads. They provide highly optimized and quality results that convert most visitors into paying customers.
The reasons behind them being on this top ten list are:
- Dedicated employees who treated the client's business as their own
- Round-the-clock customer support
- Certified Professionals doing the work
- Experience with handling niche businesses
They have helped companies in real estate, solar, pharma, the health industry, astrology, tour & travel, visa & immigration, and furniture.
Pricing
WebHopers has three variants for your business to choose from
- Basic Plan:This is primarily for small establishments with a budget of up to 60,000. This plan gives you the option to run three campaigns.
- Standard PPC Plan:Medium-sized companies may go for this option. The companies can spend up to 3,00,000 and make fifteen campaigns in one go.
- E-commerce PPC plan:This is best suited for companies operating on a bigger scale with unlimited campaigns.
5. PPC Gems
PPC gems is a best Google ads agency that specializes in catering to your company's advertising needs.
They specialize in
- Google Ads
- Microsoft Ads
- Facebook Ads
- and Amazon PPC
They cater to businesses like:
- E-Commerce
- Small Business
- SaaS Products
- Education/Training
- B2B Services
- Property/Real Estate
- Construction & Home Repairs
- Doctors
- Diet & Nutrition
- Success Coaches
- Fashion & Accessories
- Watches & Jewelry
- Custom Printing/Embroidery Products
- Home/Office Cleaning Services
- Restaurants & Meal Delivery
They have completed more than 750 projects, and with 15 years of experience, they have rightfully earned the position on this list.
6. Xstremeads
Xstreameads have been in the game since 2010, having helped more than 500 businesses. They focusing to deliver the best PPC services in India more than anything, which has led to them making a place here on this list.
They offer best-in-class services like Facebook Ads, YouTube, and Google Ads.
7.Softrix
Softrix as a company started in 2009 and has more than 500 google ads projects under its belt since. They currently boast impressive stats like a 1067% increase in SEO traffic with a 186% increase in their client's ROI, and with more than 50,000 leads generated, they have emerged as an up-and-coming PPC management company in India.
They offer services like E-Commerce PPC Services, White Label PPC Services in India, Amazon PPC, Facebook Ads Services, etc.
They cater to industries like Cosmetics, Pet Stores, and Sustainable Recycling Solutions provider.
8. ClixLogix
ClixLogix established itself as a company in 2012. They have 100+ industry specialists who work with their current clientele of 200+ companies.
They cater to industries like art and culture, Auto motives, e-Commerce, Education, Power & Energy, and Banking.
9. Growth Hackers
Growth hackers are a new-age PPC company India with clientele like Decathlon, ICICI, Universal Robots, RBL Bank, Faber Castell, Latent View, Chalo, Goal Wise, and Tata Communications.
They offer services like Google Ads, DV 360, Microsoft Ad Network, LinkedIn Ads, Content Marketing, WordPress Development, Meta Ads, Creatives & Messaging, and ASO.
10. Nettechnocrats
Netechnocrats was founded in 2010 and has designed over 1500+ websites and 210+ mobile apps. They also offer top PPC services in India, along with:
- Hybrid Application
- Flutter/React
- Java
- KotlinApp Development
- SEO
- SMO
- Search Engine Marketing
- Paid Ads
They have a presence in countries like the US, Australia, and Dubai, other than India.
Conclusion
Here is a list of India's top ten best PPC companies for your consideration. You may go ahead with any of them according to your need, budget, and goals.
FAQs
Top 10 PPC Marketing Companies in India? ›
Not only should a PPC agency know your brand, industry, business, and goals, but they should also know what keywords are top-quality and most relevant for you. Their research should come up with keywords and searches to drive your strategy forward.
How do I choose a good PPC company? ›Not only should a PPC agency know your brand, industry, business, and goals, but they should also know what keywords are top-quality and most relevant for you. Their research should come up with keywords and searches to drive your strategy forward.
What brands use PPC? ›A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successes and shortcomings. According to Forbes, the world's most valuable brands include Apple, Microsoft, Coca-Cola, IBM, and Google, which make up the top five, respectively.
What are the PPC services in India? ›Services: Google Ads, Social Ads, Click Funnels, eCommerce Ads, Marketing Automation, Amazon Ads, Affiliate Marketing, and Content Marketing. White Digital is a specialized PPC firm that assists brands and companies in maximizing the potential of paid advertising.
Which is the best PPC company in Delhi? ›KDM is rated #1 PPC Services Provider in Delhi; Google Ads certified PPC experts are working for the PPC clients of all over India and other countries.
What is a good price for PPC? ›But how much does PPC cost? PPC pricing can vary depending on various factors, like your industry or ad network. While budgets vary dramatically, on average, small and mid-size companies spend around $15,000-$20,000 per month on PPC campaigns with an average cost-per-click (CPC) of $2.59, based on data from WebFX.
What is the best PPC rate? ›What is a good conversion rate for PPC? The average conversion rate for pay-per-click (PPC) advertising is around 2.35%. If you want to drive a “good” conversion rate from your PPC campaigns, you should set your conversion rate goal to 10% or higher.
Does Amazon use PPC? ›Amazon Pay-per-Click (PPC) advertising is part of Amazon's internal advertising system. Through Amazon PPC, brands, agencies, and third-party sellers can target specific keywords to create advertisements for their products, which appear in Amazon's search results and competitor product listings.
What is the most used PPC platform? ›Google Ads. Google Ads (previously known as Google AdWords) is the biggest PPC platform in the world, with a market share of 28%. They have the largest search network in the world and a more than impressive display network, making it easy for advertisers to find new audiences and target them correctly.
How much does Amazon pay-per-click cost? ›How Much Does Amazon PPC Cost? Amazon PPC costs will vary for each seller depending on how many ad campaigns they are running, and how many keywords they are targeting. You should expect to pay anywhere from $0.15 – $6 per click, depending on how competitive your product category is.
How much does PPC cost in India? ›
| Charges Plan | Rs.10,000 | Rs.15,000 |
|---|---|---|
| PPC Campaign Management | ||
| Campaign Monitoring | Daily | Daily |
| Keyword Refinements | ||
| Ad Copy Refinements |
PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked.
What is PPC called now? ›The production possibilities curve (PPC) is a graph that shows all of the different combinations of output that can be produced given current resources and technology. Sometimes called the production possibilities frontier (PPF), the PPC illustrates scarcity and tradeoffs.
Is PPC cheaper than SEO? ›SEO is cheaper in the long run.
Although SEO might cost time and money —to pay freelancers or agencies, and for SEO tools — it's still cheaper than PPC in the long run. When you create content that ranks and drives traffic to your website, you no longer have to keep spending money to make your target customers see it.
SEO can give you consistent results and increase the authority and value of your website. Whereas, PPC can give you immediate results with a highly targeted audience within a time-sensitive period even if your website is not designed for SEO. SEO is very cost-effective and gives you a much higher return-on-investment.
Who is PPC expert? ›A PPC marketing specialist is a digital marketer that specializes in the art of paid marketing. Using a cohesive mix of creative and analytical strategies, PPC specialists are responsible for targeting specific audiences and earning the best possible return on investment from various paid marketing platforms.
How much is PPC per hour? ›As of May 8, 2023, the average hourly pay for a Work From Home Amazon PPC in the United States is $29.07 an hour.
How much PPC per day? ›What should my daily advertising budget be? We recommend starting with $50 to $100 a day for your PPC campaigns, but you can easily start with just $5 to $10 a day and make adjustments over time.
What is the average PPC hourly rate? ›The average hourly wage for a Technical PPC Specialist in the United States is $28 as of May 01, 2023, but the salary range typically falls between $26 and $31.
Can you make money with PPC? ›You can generate revenue from PPC advertising in two ways: by putting ads on your content or by running paid ad campaigns for your affiliate networks on Google. People that wish to run ad campaigns use Google Adwords, whereas content creators who want to display paid ads on their pages use Google Adsense.
What is the best budget for Amazon PPC? ›
Amazon PPC Budget Options
As a practice and good rule of thumb to follow, you should allot a total advertising budget of no more than 30 to 35% of your revenue in the beginning. Now that you have an idea of your budget, you can set aside a percentage for each of the ad campaigns you decide to run.
In other words, PPC advertising solutions like Google Ads are incredibly effective when it comes to helping you reach many of your marketing goals. They'll get you sales, drive traffic, and help you raise awareness when it comes to your brand, especially if your ads are well-written and well-optimized.
Is Google Ads considered PPC? ›Google Ads is Google's pay-per-click (PPC) advertising solution, which allows businesses to bid on keywords for a chance to show ads in Google search results.
What are the 3 Amazon PPC campaigns? ›Amazon PPC Advertising Types
There are 3 Amazon ad types available: Sponsored Products, Sponsored Brands, and Sponsored Display Ads (former Product Display Ads, PDAs).
Choosing between Facebook Ads and Google Ads will come down to your company's audience, industry, and business goals. Typically, Google Ads are better for making sales, while Facebook Ads are better for building brand awareness and connecting with customers.
Is PPC good for SEO? ›Using SEO and PPC together
If you want to boost your visibility, you can use a PPC campaign to get your name out there fast. Doing so will help get your brand in front of people quickly. Then, as you increase your online presence, you can boost your organic traffic by running an SEO campaign.
Competition. First and foremost, competition is the main force behind the high cost of Google's PPC advertising program. As you might expect, there are countless businesses and individuals who would love to have the coveted top spot on Google's search results.
Does Amazon pay free? ›Is Amazon Pay part of Amazon? Yes, it is. As an Amazon account holder, you are eligible to enjoy the benefits of Amazon Pay everywhere you see it, at no cost to you. That means your eligible purchases are protected by our A-to-z Guarantee, and all your transactions are safe and secure.
Is there a future in PPC? ›The future of PPC advertising is looking promising with the incorporation of AI and machine learning, greater emphasis on mobile-first strategies, more personalized ads, voice search optimization, and increased focus on privacy.
How successful is PPC? ›PPC is an effective digital marketing method if you have the right strategies in place and have high-quality ads and landing pages. PPC works especially well when you want fast results or you want to target highly specific audiences, especially those toward the bottom of the marketing funnel.
What is the salary of PPC expert in India? ›
PPC Specialist salary in India ranges between ₹ 2.9 Lakhs to ₹ 10.0 Lakhs with an average annual salary of ₹ 5.4 Lakhs.
How do I start PPC? ›- Step 1: Define your goals. ...
- Step 2: Audience targeting. ...
- Step 3: Optimize your landing pages. ...
- Step 4: Create your ads. ...
- Step 5: Analyze and optimize your PPC campaign strategy.
The average salary for a PPC Specialist is $49,939 per year in United States, which is 21% lower than the average Freelancer salary of $63,885 per year for this job.
Does PPC work for small businesses? ›PPC advertising allows companies to reach a targeted audience with specific ads and only pay for the clicks received. This approach helps small businesses compete with larger firms, generate leads and sales and increase brand awareness affordably.
What is PPC in USA? ›PPC stands for pay-per-click. PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads.
Why is PPC so popular? ›PPC is Fast and Effective
Pay-per-click advertising is a proven fast and effective strategy to get results. PPC offers quicker results than an SEO campaign. Plus, many clients appreciate PPC ads because they are cost-effective. As the name indicates, you only pay for the ad placement when you get a click.
PPC competitor analysis is one of the most important strategic steps in constructing a winning advertising campaign. An effective analysis of your PPC competition can reveal valuable insights that will inform your overall targeting and bidding strategy.
How does PPC work on Google? ›PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it. Run almost any search on Google (or Bing), and you will see ads displayed at the top of the results page.
How much does Google charge for SEO? ›Technically, SEO is free. You're not paying money for SERP placement. Google ranks content based on a number of factors including the E-A-T trio: Expertise, Authority, and Trust. They're going to highly rank those who are seen as valuable resources for users.
When should I do PPC? ›- When immediate results are desired. PPC will deliver results fast. ...
- When highly targeted traffic is sought. ...
- When promoting a time-sensitive offer. ...
- When your website isn't designed for SEO. ...
- If you want to dominate search results for your keyword category.
Should you do PPC? ›
You can use both SEO and PPC to grow your business. SEO will take time, but it is an incredibly cost-effective strategy in the long run. PPC will give you the customers you need now, even if you have to pay for the results. That's why I always recommend marketers don't choose between them.
What is the biggest reason why someone would choose PPC over SEO? ›PPC – can help you quickly reach the top of the search results for targeted keywords. You pay for the top spots and can generate results quickly. SEO – takes time to reach the top search positions, but you stay there once you reach it. You don't need to continuously pay to drive traffic.
How do I hire a PPC manager? ›- Step 1: Understand the role.
- Step 2: Source Applicants.
- Step 3: Skills Assessment.
- Step 4: Interview.
- Step 5: Hire.
- a good understanding of how PPC fits in to the wider area of digital marketing.
- knowledge of Microsoft Excel and data manipulation.
- strong analytical skills.
- a good level of mathematical ability.
- the ability to think creatively.
- excellent attention to detail.
PPC agencies often charge a percentage of the ad spend as their fee. This is a common pricing model that is used by many agencies. Under this pricing model, the PPC agency will charge a certain percentage of the total ad spend for the campaign. This usually ranges from 15% up to 30%.
How do you evaluate a PPC agency? ›- Transparency. In order to assess your agency's performance, you must be able to see what's going on. ...
- Campaign Performance. Clearly, the most important aspect of these services is how your campaigns are performing. ...
- Reporting. Report Content. ...
- Campaign Management. ...
- Customer Service.
- Double-check conversion tracking settings. ...
- Assess PPC account structure. ...
- Review keywords & search terms. ...
- Analyze ad copy. ...
- Optimize ad extensions. ...
- Audit sales landing pages. ...
- Review bid strategy. ...
- Listen to ROI & ROAS.
In the context of PPC (pay-per-click) advertising, the audience refers to the people who see and potentially interact with an ad. Understanding the audience is crucial for successful PPC campaigns because it helps advertisers target their ads to the most relevant and potentially profitable group of people.
How do I interview a PPC specialist? ›- Describe an effective social media campaign. ...
- What's your most successful PPC campaign so far? ...
- Explain how you've implemented Conversion Rate Optimization (CRO) techniques to improve a campaign's performance.
- Describe a time you worked with a team to create a campaign on a tight budget.
- The Average Click-Through Rate.
- The Quality Score.
- The Impression Share.
- The Average Cost Per Click.
- The Conversion Rate.
- The Cost Per Action/ Cost Per Conversion.
- The Average Position.
How successful are PPC ads? ›
The numbers speak for themselves, as one of the most common styles of online advertising, PPC is also one of the most successful. Data from Statista shows that out of all forms of online marketing, search PPC ranks highly with as much as 20% claiming it offers them the highest ROI out of any digital marketing strategy.
How do PPC agencies make money? ›PPC agencies often charge a percentage of the ad spend as their fee. This is a common pricing model that is used by many agencies. Under this pricing model, the PPC agency will charge a certain percentage of the total ad spend for the campaign. This usually ranges from 15% up to 30%.
What are 3 traits a PPC manager should have? ›...
- Proper experience and certifications. ...
- A personality conducive to the field. ...
- Strong communication skills. ...
- Satisfied past customers. ...
- Strong organization skills.
What Are the 5 C's of Internal Audit? Internal audit reports often outline the criteria, condition, cause, consequence, and corrective action.
What are the most important PPC metrics? ›| Impressions | Top impr. rate | Average CPM |
|---|---|---|
| Click-through rate | Absolute top imp rate | Average CPV |
| Conversion rate | Search imp lost (rank) | View-through conversions |
| Cost | Search imp lost (budget) | ROAS |
| Cost per click | Conversion value | Invalid clicks |
| People's Party of Canada Parti populaire du Canada | |
|---|---|
| Abbreviation | PPC |
| Leader | Maxime Bernier |
| President | Maxime Bernier |
| Founder | Maxime Bernier |
- Maintenance is a must.
- What you should look for in your PPC campaigns.
- REACH: How ads get to their destination.
- RELEVANCE: How ads are crafted to connect to the right audience.
- RESPONSE: How ads deliver ROI.
- REACH.
PPC is an online form of advertising where advertisers place an ad on a specific platform and pay a fee when someone clicks on the ad. You've probably seen PPC ads when you've searched for things on Google.
What are PPC questions? ›- What is the Google Ad API?
- How does Google Auction function?
- What does the term DFA mean in Google Ads?
- What does DFP mean in SEO?
- What does an Ad group mean in Google AdWords?
- What is the meaning of IP Exclusions?
- What is the maximum character count for PPC advertisements?
- a good understanding of how PPC fits in to the wider area of digital marketing.
- knowledge of Microsoft Excel and data manipulation.
- strong analytical skills.
- a good level of mathematical ability.
- the ability to think creatively.
- excellent attention to detail.
Why hire a PPC expert? ›
Since PPC marketing is their forte, they can conduct in-depth keyword research, monitor CPCs, and maximize your return on investment. Other benefits of hiring a PPC specialist are: You'll get an expert who deeply understands their platforms and how to optimize performance.