What is SEO and How It Works? [Here's the Answer] (2023)

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What Is SEO?

SEO stands for Search Engine Optimization and is the all-encompassing process of helping your website rank higher in the search engine results.

When you type something into Google, Google has to make a decision on which websites to show you.

It looks at hundreds of indicators that are called “ranking factors.”

SEO is the process of optimizing your website to account for these ranking factors…

…so that when someone searches for something related to your business, your website appears on page 1.

There’s a joke in the marketing world that if you wanted to hide a dead body, you’d hide it on the second page of Google- because who scrolls past the first page?!

In reality, most people don’t even scroll past the first 5 results. So if you’re not willing to try PPC so you can be on the paid search results…

…the only thing you can do to be on that first page is to do SEO.

SEO helps your website appear in those top 5 search results for relevant search queries to increase website traffic to your business – organically.

If you want to learn more about what is SEO and how it works, then check out this ultimate guide.

What is SEO and How It Works? [Here's the Answer] (1)


  • SEO works by making certain changes to your website design and content that make your site more attractive to a search engine.
  • By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic website traffic.
  • By giving your website SEO definition, you ensure that your digital content is easy to find and view.

How Does SEO Work?

SEO works by making certain changes to your website design and content that make your site more attractive to a search engine.

You do this in hopes that the search engine will display your website as a top result on the search engine results page.

As we just mentioned, Google’s algorithm looks at hundreds of ranking factors when deciding which websites to present in the search results and in what order.

It’s impossible to change your website to account for every single one, but there are several best practices you can follow to.

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For businesses that are just starting to build their website, create their product pages, or going through a website redesign…

…search engine optimization or SEO can feel a bit intimidating.

But it doesn’t have to be that way.

Even if you don’t have an experienced in-house SEO associate, you can still start making some positive changes to help improve your SEO.

(Video) SEO In 5 Minutes | What Is SEO And How Does It Work | SEO Explained | SEO Tutorial | Simplilearn

What is SEO and How It Works? [Here's the Answer] (2)

How Search Engines Rank Websites

Search engines like Google and Bing use a number of ranking factors to determine and provide the most relevant content for a particular search term.

But before they are able to do that, search engines first need to crawl and index websites. Here’s what crawling and indexing mean.

  • Crawling

Crawling is the discovery process and happens when search engines send search engine crawlers or spiders to find updated and new content.

According to Google, “We use software known as web crawlers to discover publicly available webpages.

Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web.

They go from link to link and bring data about those webpages back to Google’s servers.”

Aside from a webpage, the content could also be an image, video, PDF file, blog post, etc.

But whatever the format is, the content is always discovered by links.

So for you to be found in organic search results, make sure that every page of your website is crawled.

  • Indexing

Indexing is the process by which search engines like Google organize information before a search to provide fast responses to the users’ queries.

Generally speaking, Google and other search engines have structured data of web pages and other content that they know about.

And once these pages are indexed, the search engines can now use the information it has about these pages and their content…

…for them to decide on whether to show this content in their search results.

SEO & SEO Marketing

Though SEO meaning and SEO marketing can seem complex due to the different factors that can impact your ranking, page authority, and domain authority.

The process for search engine optimization is easier than it appears to be.

And don’t confuse SEO marketing with search engine marketing too.

That one is different, and if you want to learn about what is SEM, then you can read this post next. But for now, let’s discuss how SEO marketing really works.

How SEO Marketing Works

Search engines want to provide the best service for their users.

This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.

As we’ve mentioned earlier, in order to do this, search engines will scan, or crawl, different web content to better understand what the site is about.

This helps them deliver more relevant results to those who are searching for a specific topic or keywords.

Similarly, the search engines will scan the site to determine how easy it is to navigate and read…

…rewarding those sites that provide a positive user experience with higher rankings on SERPs.

SEO is the process that organizations go through to make sure that their site ranks high in the organic results for relevant keywords and phrases.

For instance, let’s say that you have an article about how to build a birdhouse.

In order to get your content in front of the right people, you would probably do this.

You will try to optimize this blog post so that when people search for the target keyword “build a birdhouse”, it will show up as a top result.

Business owners like you should know that there are many benefits of SEOfor your business.

By improving your SEO, you can work to expand your visibility on the search engines.

This helps you reach your target audience and engage more potential customers.

By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic website traffic.

By adjusting your website and content for greater visibility and readability, you help give your SEO meaning.

You shouldn’t settle for low SERP rankings when you could be at the top.

What is SEO and How It Works? [Here's the Answer] (3)

Factors That Impact SEO Definition, SEO Meaning, And SEO Marketing

Now that you knowthe SEO definition and how it works, you may be wondering “how do I do SEO marketing?” or “does SEO optimization work?”

The truth of the matter is that SEO marketing actually works, and proper implementation can help anyone generate great results.

Let’s take a look at some of the factors that can impact your search engine optimization ranking.

Search engine giant, Google will never give away the exact algorithm they use to rank sites.

However, we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings.

These factors include both on-page and off-page factors, which we will discuss below.

Content Marketing

Before we dive into some of the factors of on and off-page SEO, let’s talk about content.

What is SEO and How It Works? [Here's the Answer] (4)

Content is effective in both attracting the search engines…

(Video) What is SEO and How Does it Work? (2022)

…and helping your organization make connections with site visitors.

SEO meaning can be emphasized even further through your visual and written content.

The more quality, relevant content pieces that you have on your site…

…the more likely search engines will rank your pages higher on the search engine results page.

Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some time on your website.

Maybe they’ll even make a purchase.

The secret to creating content that is optimized for both the search engines and your human site visitors is:

…to create a variety of different types of content pieces.

They should be well-written and on topics that are most relevant to your audience. Keep in mind that duplicate content is also a big no-no.

Here are just a few types of online content that you can focus on to help improve your content offering.

And thus, your search engine rankings:

  • Blog posts and articles
  • Social media content
  • Ebooks and whitepapers
  • How-to guides and tutorials
  • Videos and audio recordings
  • Infographics or other visual content

Another important thing to consider when creating content for your site is SEO keywords and phrases.

These are relevant words and phrases that a search engine user might type in when looking for answers to their questions or relevant products and services.

When you create content around these keywords, you improve your chances of ranking higher for these keywords on the search engine results page.

That’s why doing keyword research for your business is an essential factor in optimizing your website.

On the other hand, another factor that can impact your content, and thus your search engine ranking, is how fresh your content is.

Freshness basically refers to how often your organization posts new content to your site.

However, creating brand new content is not the only way to keep your content fresh.

You can also freshen up your content by updating posts, rewriting them to make them more effective, or adding new information and statistics over time.

Though creating content takes time and resources, it will more than pay off in the end.

Search engines love great content and consumers need quality content to better understand the value your organization can provide.

Start off by creating a few blog posts and work to build a following on social media.

Once you have a group of loyal fans and followers, your organization can work to create different types of media to attract and engage new leads.

On-Page SEO Optimization

What is SEO and How It Works? [Here's the Answer] (5)

The on-page SEO factors are those elements that happen on your website.

These are the things that you have complete control over.

This means that you can work to improve these factors over time by following best practices for SEO.

This goes beyond just your content marketing to the deeper levels of your site’s HTML.

Here are just a few of the on-page SEO factors that can help you improve Google search results ranking:

  • Title Tag

The title tag on each page tells the search engines what your page is about.

This should be 70 characters or less, including both the keyword your content focuses on and your business name.

  • Meta Description

The meta description on your website tells search engines a little bit more about what each page is about.

This is also used by your human visitors to better understand what the page is about and if it’s relevant.

This should include your keyword and also provide enough details to tell the reader what the content is about.

  • Sub-headings

Not only do sub-headings make your content easier for visitors to read, but they can also help improve your SEO.

You can use H1, H2, and H3 tags to help search engines better understand what your content is about.

  • Internal Links

Building internal links or hyperlinks to other content on your site can help search engines learn more about your site.

For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.

  • Image Name and ALT Tags

If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt text.

By including this information, you also help give your SEO definition.

This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase.

When strategically placing your SEO keywords and phrases on your pages, it’s important to avoid over-optimization.

Google and other search engines will penalize your page if it attempts to use keywords too many times throughout the content.

In addition, you want to make sure that each piece of the content focuses on just one or two keywords.

(Video) How Long Does SEO Take? Here's the Answer! ⌛

This helps ensure that your content is specific and relevant.

Trying to tackle too many keywords at once may negatively impact your search engine optimization as it often makes for un-focused and thin content.

While site content plays a vital role in your search engine rankings, it’s also important to consider your site architecture.

Part of the optimization process is to ensure SEO definition on all parts of your web pages.

You want to use a web design that makes it easy for search engines to scan or crawl your pages and content.

Building internal links between your pages, using the right anchor texts, creating a sitemap, and submitting your sitemap to search engines…

…can both help improve your site’s crawl ability.

And it can also give your search engines a better understanding of your content.

Yet another concern when it comes to your site’s architecture is whether or not your website is mobile-friendly.

Many consumers are searching for information and brands on their mobile devices.

You need to make sure that these users are able to view, read, and navigate your website from their mobile devices.

Don’t forget to optimize your website’s page speed too as users hit the back button if your website takes too long to load. And this can increase your bounce rate.

Not only does this impact the user experience, but it can also affect your SEO optimization.

What is SEO and How It Works? [Here's the Answer] (6)

Off-Page SEO Optimization

In addition to the on-page SEO elements that your organization has control over, there are also off-page SEO factors that can impact your ranking.

Though you don’t have direct control over these off-page factors, there are ways for you to improve your chances of having these factors work out in your favor.

Here are a few of the different off-page SEO factors that can impact your search engine rankings:

  • Trust

Trust is becoming an increasingly important factor in a site’s Google ranking.

This is how Google determines whether you have a legitimate site that visitors can trust.

One of the best ways to improve trust is by building quality backlinks from sites that have authority.

  • Links

One of the most popular ways to build off-page SEO is through backlinks.

You want to be careful here as spamming sites with your link building is a quick and easy way to get your site banned from the search engines.

Instead, if you want to build links, take the time to develop relationships with influencers and fans who create quality content…

…and will link back to your site in their own content.

  • Social

Another important off-page SEO factor is social signals, such as likes and shares.

When it comes to boosting SEO, you want to look for quality shares from influencers.

The more quality content you publish, the more likely you will be to get people to share your content with others.

However, you do not have direct control over what happens outside of your organization.

But, you can increase your chances of improving off-page SEO simply by creating quality content that others will find valuable.

By giving your SEO meaning, you can catch the attention of more search engine users.

The more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media.

The more people trust your content, the more the search engines will as well.

Black Hat Vs White Hat SEO Definition

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We’ve discussed SEO and how it works, so let’s break it down even further.

When it comes to SEO, there are two different approaches that organizations take to optimizing their sites for the search engines – black hat vs. white hat SEO.

Some organizations are only interested in SEO so that they can rank their content quickly and make some money in the short term.

Black hat SEO involves tactics that focus on optimizing content only for the search engines.

This means that organizations are not considering the human visitors that will read and navigate their site content.

These organizations will bend or break the rules in order to improve their site rankings to make a quick buck.

In the end, this approach to SEO produces pages that are often difficult for people to read and look a whole lot like spam.

Though the sites may rank more quickly than those that are optimized properly, these sites are often penalized or banned by search engines rather quickly.

Overall, this get-rich-quick approach to SEO ruins the organization’s chance of building a site.

A website that is sustainable and able to bring in new leads for years to come.

On the other hand, white hat SEO is an effective approach tooptimizing your website for search engines and building a sustainable business online.

(Video) SEO for Beginners: Rank #1 In Google (FAST)

This approach to search engine optimization involves focusing on the human audience that will be clicking on and reading the site’s content.

By giving your website SEO definition, you ensure that your digital content is easy to find and view.

The goal of this type of search engine optimization is to produce the best content possible on a site that’s easy to read and navigate.

While also following the search engine’s rules for optimization.

What is SEO and How It Works? [Here's the Answer] (8)

It’s important to note that though black hat SEO tactics might help you rank quickly…

…it is inevitable that the search engines will eventually figure out what you are doing and penalize your site.

Depending on the severity of the offense, your site may not be able to come back from the penalties.

The only way to build a sustainable online business that will bring in more organic traffic over time is to follow SEO marketing best practices.

And, create effective content that your visitors will find valuable.

What Is SEO And How It Works: Final Takeaways

After learning aboutand how it works, you can now work to make changes to your site in order toimprove SEO.

And also, boost your rankings on the search engine results page.

Remember, your SEO meaning and effectiveness are impacted by many factors.

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But, the most important thing to consider is whether your content is valuable and relevant to your intended audience.

Keep in mind that search engine optimization takes time to work its magic. You won’t experience the benefits of SEO overnight.

In fact, it may take months to enjoy the results of your hard work.

However, following search engines, best practices can help give your SEO meaning.

Creating quality content that’s focused on helping your human visitors is the best way to build a sustainable online business.

And that will continue to bring in new organic site traffic for years to come.

Interested in learning more about how SEO can work for your business? Want to build and give your SEO meaning?

If you’re not happy with your search engine rankings, it may be time to call in an Atlanta SEO company.

The talented team of LYFE marketing provides quality SEO services that will improve your search engine rankings and bring in more relevant organic traffic.

Contact us today to get started!


How SEO works step by step? ›

SEO Step-by-Step Tutorial
  1. Step 1: Find keywords.
  2. Step 2: Put keywords in the page title.
  3. Step 3: Put keywords in the page URL.
  4. Step 4: Put keywords in your meta description.
  5. Step 5: Put keywords in your H1 text.
  6. Step 6: Use keywords in the page's content.
  7. Step 7: Build links to your website.
  8. Step 8: Monitor your rank.
Jul 21, 2022

What is SEO Answer? ›

What is SEO? The practice of optimizing a website's architectural layout is known as SEO. It helps in content relevancy and link attractiveness so that its pages are more readily found, more relevant, more prominent in response to use web searches, and hence rank higher in search engines.

What is SEO an explanation for beginners? ›

SEO (Search Engine Optimization) is the practice of growing a website's traffic from organic search results. It involves things like keyword research, content creation, link building, and technical audits.

What are the 4 types of SEO? ›

Explore the four types of SEO and learn how to optimize your site.
  • On-page SEO. Our Beginners Guide to SEO outlines the basics of search engine optimization, and on-page SEO is one of the easiest and most common ways to boost site visibility. ...
  • Off-page SEO. ...
  • Local SEO. ...
  • Technical SEO.
Jan 5, 2023

What is the golden rule of SEO? ›

Well-written content engages the reader, increases search engine rankings and traffic, and increases the likelihood of quality links from other sites.

What is the best way to do SEO? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

How do you explain SEO in an interview? ›

7 Ways to Impress in an SEO Interview
  1. Be Industry Aware. Your interviewer is likely to ask you questions to measure the depth of your market knowledge. ...
  2. Talk About SEO Tools. ...
  3. Share Your Experience. ...
  4. Articulate Key Processes. ...
  5. Show Your Passion. ...
  6. Prepare for Technical Challenges. ...
  7. Be Aware of Agency Specific Questions.

What is the main purpose of SEO? ›

The SEO process aims to increase a business's organic search results, driving organic search traffic to the site. This enables data marketers to distinguish between traffic that comes to a website from other channels -- such as paid search, social media, referrals and direct -- and the organic search traffic.

What is SEO and why does it matter? ›

SEO, or Search Engine Optimization, means setting up your website and content to show up through online search results. While many marketing tactics rely on you reaching out to your audience, SEO gives you the power to reach people when they are actively searching out information related to your products and services.

How do you write SEO in 4 easy steps? ›

Search Engine Optimization (SEO) for your article
  1. Create a search engine friendly title. Include 1-2 keywords related to your topic. ...
  2. Optimize your abstract. Place essential findings and keywords in the first two sentences of your abstract. ...
  3. Use keywords throughout your article. ...
  4. Be consistent. ...
  5. Build links.

What is the first thing to do before doing SEO? ›

Before you start any active SEO efforts, it's important to make sure your website has content that engages and helps its users. Data shows that pages with 2,000+ words of content typically rank higher in Google search than pages with short, light content.

Can I do SEO on my own? ›

If you've wondered, “Can I do SEO myself?” the answer is definitely. You don't need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.

What are the 3 C's of SEO? ›

Simply put, the fundamentals of SEO can be boiled down to The 3 Cs: content, code and credibility.

What are 3 main areas of SEO? ›

The three kinds of SEO are:
  • On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
  • Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
  • Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
May 25, 2021

Which is the most powerful SEO tool? ›

10 best SEO tools for 2023
  • Google Analytics and Google Search Console. Level: Beginner through to advanced. ...
  • Clearscope. Level: All levels. ...
  • Semrush. Level: Intermediate through to advanced. ...
  • Ahrefs. Level: Advanced. ...
  • Moz. Level: Beginner through to intermediate. ...
  • Surfer SEO. Level: All levels. ...
  • SE Ranking. Level: All levels. ...
  • WooRank.

What should you not do in SEO? ›

Common SEO Mistakes
  • Slow Site Speed. ...
  • Bad Reviews on Google. ...
  • Faulty Google My Business Verification Code. ...
  • Lack of Location-Specific Pages. ...
  • Duplicate Content. ...
  • Broken Images and Missing Alternative Texts. ...
  • Outdated Content and Information on Site. ...
  • Not Optimizing Your Website for Mobile.
Feb 23, 2023

Which technique should be avoided in SEO? ›

Don't over-prioritize keywords

Keyword research has long been considered a cornerstone of SEO. Creating content that features the keywords and terms your target audience are searching for seems like the most logical approach. However, using these keywords to excess will seriously harm your SEO strategy.

What are the two main points of SEO? ›

SEO is divided in two parts: On-page SEO and off-page SEO. On-page SEO refers to all techniques that can be implemented on your website to improve your ranking in SERP (search engine results pages), whereas off-page SEO refers to everything that can be done outside of your website to improve its visibility on the web.

What are the best SEO tips for beginners in 2023? ›

Major SEO Trends to Know for 2023
  • TikTok SEO is here to stay. ...
  • Always utilize structured data. ...
  • AI in Marketing is here to stay. ...
  • Know thy user. ...
  • Content is still king. ...
  • SERPs have changed—and become more intelligent. ...
  • Analytics are imperative. ...
  • Optimize Content for Voice Search.
Nov 17, 2022

What is SEO checklist? ›

One of the most important parts of an SEO checklist is adding title tags, meta descriptions, and image tags to your pages. These tags provide information about your page to search engines and can help them rank higher.

How do I apply SEO to my website? ›

  1. Let Google see your page the same way a user does.
  2. Create unique, accurate page titles.
  3. Influencing your title links and snippets in search results.
  4. Use the meta description tag.
  5. Use heading tags to emphasize important text.
  6. Add structured data markup.

What is the best keyword tool? ›

The 10+ best keyword research tools
  • Google Keyword Planner.
  • GrowthBar.
  • Long Tail Pro.
  • Majestic.
  • Keyword Tool.
  • Serpstat.
  • Moz Keyword Explorer.
  • SpyFu.
Feb 8, 2023

How does SEO help your business grow? ›

It organizes and optimizes content from search engines, like Google, and helps your website rank high in search results. The Digital Marketing Institute defines SEO as a process that helps brands generate website traffic from "free, organic, editorial, or natural search results in search engines."

What are seven steps to SEO? ›

Before you realize the promise of SEO, you have to go through the process.
To understand the process you have to create a plan, have a strategy, and know all the steps in the process.
  • Audit. ...
  • Technical SEO. ...
  • Keyword Research. ...
  • Location Demographics. ...
  • Content Strategy. ...
  • Content Writing & Editing.
Apr 21, 2022

What are the 3 steps to successful SEO? ›

The 3 Steps to Any Successful SEO Campaign
  • Step #1 Get to Know Your Buyers and Their Search Habits. ...
  • Step #2 Optimize Your Website and Add New Content. ...
  • Step #3 Maximize Conversions From Website Visitors.

What is the Golden Triangle in SEO? ›

The Golden Triangle is a distinct area of intense eye scan activity that is shown in the diagram below. It's important to understand that the Golden Triangle pattern is seen in first time visits to a results page. I find it easiest to think of it as a storm map. The darker the area (Red) the higher the eye traffic.

What is the first step to start SEO? ›

Defining the relevant keywords is the first step in creating a search engine optimized website content. By using the keywords and building your themes around them will create content that gives answers to Google searches.

What are the two main parts of SEO? ›

SEO is divided in two parts: On-page SEO and off-page SEO. On-page SEO refers to all techniques that can be implemented on your website to improve your ranking in SERP (search engine results pages), whereas off-page SEO refers to everything that can be done outside of your website to improve its visibility on the web.

What are the two techniques of SEO? ›

SEO techniques are classified into two broad categories: White Hat SEO - Techniques that search engines recommend as part of a good design. Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

What are the 12 things to know about SEO? ›

12 SEO Tips to Boost Your Organic Rankings & Traffic
  • Target Relevant Primary and Secondary Keywords. ...
  • Write Quality Original Content. ...
  • Format Your Content for Search Engines & Target Featured Snippets. ...
  • Optimize Your Page Title and Meta Description. ...
  • Use Short, Descriptive URLs.
Feb 4, 2022

How many keywords should I use for SEO? ›

It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.

What 4 pillars are important in SEO? ›

The four pillars of SEO
  • technical SEO: How well your content can be crawled and indexed.
  • content: Having the most relevant and best answers to a prospect's question.
  • on-site SEO: The optimization of your content and HTML.
  • off-site SEO: Building authority to ensure Google stacks the deck in your favor.
Nov 1, 2017

How do I create a SEO checklist? ›

On-Page SEO Checklist
  1. Crawl your website.
  2. Conduct an SEO audit and define your site architecture.
  3. Update URLs, page titles, and meta descriptions.
  4. Make sure your keyword is in your URL.
  5. Include your keyword throughout your page.
  6. Track keywords and topics for each page.
  7. Don't keyword stuff.
May 19, 2022

How much does SEO cost per month? ›

78.2% of SEOs charge monthly retainers for some or all of their services. 54.5% of SEOs only offer one pricing model (i.e., hourly, retainer, or per-project). $501–$1,000 is the most popular monthly retainer. $75–$100 is the most popular hourly rate.

How much does a beginner SEO make? ›

Average starting Salary for SEO in India is around ₹0.2 Lakh per year (₹1.7k per month).

How much do I need to pay for SEO? ›

SEO campaigns can cost anywhere from $5,000/mo to $100,000+/month depending on the vertical. Local SEO can be slightly lower. On average, quality SEO should cost $3,000+/month, at an average hourly rate of $150+. SEO campaigns can cost anywhere from $5,000/mo to $100,000+/month depending on the vertical.


1. SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
2. What Happened To Google Search?
(Enrico Tartarotti)
3. SEO Specialist Interview Questions with Answer Examples
(Mock Questions)
4. SEO is Changing - How to Win in 2023
(Income School)
5. An SEO Tip That Just Works (Especially If You Are a Beginner)
(Neil Patel)
6. 6-Step SEO Strategy (That Works in 2022)


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